Facelift for Tex.inc
I undertook the role of revitalising a website by infusing it with visually appealing and user-centered designs. My responsibilities included breathing new life into the site's aesthetic, ensuring an engaging user experience, and ultimately providing it with a much-needed facelift.
Role
Industry
Duration
Stage 1. Usability Audit
Conducted a comprehensive usability audit of the existing product, combining heuristic evaluation, user interviews, and performance data to identify key friction points.
This surfaced critical issues across:
Navigation clarity and structure
Goal tracking usability
Social engagement and interaction
These insights established a clear foundation for redesign priorities.
Stage 2. Design Strategy
Defined a redesign strategy focused on simplifying user flows, improving data visibility, and strengthening community-driven features.
A structured design roadmap was developed to:
Reduce complexity across key journeys
Improve accessibility and clarity of information
Introduce features that encourage ongoing user engagement
The outcome was a more cohesive and scalable product direction across both app and web.
Stage 3. Prototype Development
Wireframing: Redesigned core screens and user flows based on audit findings, with a focus on intuitive navigation and goal-oriented interaction.
The updated structure reduced cognitive load and created a clearer path for users to complete key actions.
High-Fidelity Prototyping: Developed detailed, interactive prototypes in Figma to bring the new experience to life.
These prototypes demonstrated improved usability, clearer hierarchy, and more engaging interactions across the product.
User Interface Design: Refined the visual identity to better align with the brand and target audience.
This included:
A more vibrant and engaging colour system
Updated iconography tailored to user expectations
A cleaner, more consistent interface
The result was a product that feels both more intuitive and more motivating to use.
Stage 4. User Feedback & Refinement
User testing has started and will continue with a diverse group to gather feedback on the redesign. This process helped identify usability issues and validate new design elements. Based on feedback, iterative refinements were made to enhance the app's interface for better user satisfaction and engagement.
Stage 5. Implementation & Launch Support
Worked closely with developers to ensure a seamless design-to-implementation transition. Provided support during development, resolving design challenges. Played a key role in platforms relaunch, tracking user feedback to guide future updates.
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