Adonis
Mockup Beauty Product Design : The ADONIS mockup blends luxury and nature, embodying refined masculinity through minimalist branding, earthy tones, and sustainable packaging.
Role
Industry
Duration
Stage 1. Usability Audit
Conducted a comprehensive usability audit of the existing product, combining heuristic evaluation, user interviews, and performance data to identify key friction points.
This surfaced critical issues across:
Navigation clarity and structure
Goal tracking usability
Social engagement and interaction
These insights established a clear foundation for redesign priorities.
Stage 2. Design Strategy
Defined a redesign strategy focused on simplifying user flows, improving data visibility, and strengthening community-driven features.
A structured design roadmap was developed to:
Reduce complexity across key journeys
Improve accessibility and clarity of information
Introduce features that encourage ongoing user engagement
The outcome was a more cohesive and scalable product direction across both app and web.
Stage 3. Prototype Development
Wireframing: Redesigned core screens and user flows based on audit findings, with a focus on intuitive navigation and goal-oriented interaction.
The updated structure reduced cognitive load and created a clearer path for users to complete key actions.
High-Fidelity Prototyping: Developed detailed, interactive prototypes in Figma to bring the new experience to life.
These prototypes demonstrated improved usability, clearer hierarchy, and more engaging interactions across the product.
User Interface Design: Refined the visual identity to better align with the brand and target audience.
This included:
A more vibrant and engaging colour system
Updated iconography tailored to user expectations
A cleaner, more consistent interface
The result was a product that feels both more intuitive and more motivating to use.
Colour Scheme:
The packaging design utilises a soothing colour palette inspired by nature, such as the use of earthy tones, soft greens, and warm neutrals. These colours create a sense of calmness, evoking the brand's commitment to organic ingredients and natural beauty.
Packaging:
Sourced from sustainable materials, with an emphasis on recyclability and reduced environmental impact. Featuring eco-friendly cardboard, and glass serum bottles, symbolising the brand's dedication to sustainability.
ADONIS's packaging exudes a sense of elegance, simplicity, and a strong connection to nature.
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