My Best Friend - Dog Walking App
My Best Friend aims to refine its UX research and complete the UI design for a mobile platform connecting dog owners with local walkers. Focused on flexibility and ease of booking, the design ensures a seamless transition from the app to real-world pickups. Through user research, wireframing, and testing, the project prioritizes an intuitive experience, keeping users engaged while simplifying the booking process.
Role
Industry
Duration
Stage 1. Usability Audit
Conducted a comprehensive usability audit of the existing product, combining heuristic evaluation, user interviews, and performance data to identify key friction points.
This surfaced critical issues across:
Navigation clarity and structure
Goal tracking usability
Social engagement and interaction
These insights established a clear foundation for redesign priorities.
Stage 2. Design Strategy
Defined a redesign strategy focused on simplifying user flows, improving data visibility, and strengthening community-driven features.
A structured design roadmap was developed to:
Reduce complexity across key journeys
Improve accessibility and clarity of information
Introduce features that encourage ongoing user engagement
The outcome was a more cohesive and scalable product direction across both app and web.
Stage 3. Prototype Development
Wireframing: Redesigned core screens and user flows based on audit findings, with a focus on intuitive navigation and goal-oriented interaction.
The updated structure reduced cognitive load and created a clearer path for users to complete key actions.
High-Fidelity Prototyping: Developed detailed, interactive prototypes in Figma to bring the new experience to life.
These prototypes demonstrated improved usability, clearer hierarchy, and more engaging interactions across the product.
User Interface Design: Refined the visual identity to better align with the brand and target audience.
This included:
A more vibrant and engaging colour system
Updated iconography tailored to user expectations
A cleaner, more consistent interface
The result was a product that feels both more intuitive and more motivating to use.
Seamless Booking & Real-World Integration
The app ensures an effortless transition from scheduling a walk to the actual dog pickup and handoff. By reducing decision fatigue with a streamlined booking process, the design keeps users engaged while maximizing convenience.
My Role
As the UI lead, I focused on creating an engaging and functional design while incorporating feedback from fellow designers. My responsibilities included:
Desk Research & User Interviews
Concept Development & Wireframing
User Testing & UI Optimisation
The Challenge
How do we create an app that makes finding a reliable dog walker easy and stress-free? The solution: A seamless, flexible UI that allows dog owners to book a walker anytime, ensuring their pets get the care they need, when they need it.
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